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Audioquest Do No Harm

AudioQuest History

The Quest Group was born from one man’s passion for music and the arts. William E. Low (Bill), founder and chief designer of AudioQuest, became intensely interested in music and audio equipment during his teenage years. A burning curiosity, along with the economic realities of subsidizing higher education, soon found Bill selling music systems to fellow classmates on the campus of Reed College in Portland, Oregon in the early 1970’s.
By 1976, with his college days in the rear-view mirror, Bill found the urge to move to California irresistible. After a two-year stint as a manufacturer’s representative in the Bay area, he continued south and established a small, high-end audio salon in Santa Monica.
During this time, Bill recognized that deficiencies in the signal-carrying cables were a source of various kinds of distortion. He began to
experiment with various cable construction techniques and quickly realized that seemingly small changes in construction could have substantial effects on the sound of an audio system. Subsequently, he came to the same realization with video cable. From this point on, an ever-evolving journey of improving the performance of audio & video cables became Bill’s passion.
By 1980, cables were being provided by Bill to an emerging network of specialty audio dealers in Southern California. With business plan in hand and a few hundred dollars in the bank, he formally established AudioQuest and began to expand distribution throughout the United States and around the world.
Over 30 years later, AudioQuest is positioned as the premier
provider of high performance audio & video cables and accessories. AudioQuest’s success continues to be driven by Bill’s unwavering belief that the best marketing is done by passionate and inspired customers!


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